Well, the first step to making the BA commercially viable would be to universally slash the "ethnic studies" major.

Here is a scene from a job interview...

Interviewer: So, you have a BA from UCB...

Candidate: Yes, sir, I do.

Interviewer: Great, we need educated employees. What did you study?

Candidate: I majored in repeatedly telling people I'm black. I have a BA in ethnic studies.

Interviewer: Great. I will give you $8/hr. to scan through the mail. You might be qualified for that job. Maybe.