Bad news, PR dudes

Got a reputation problem?

Officials said they hope an emphasis on technology and entrepreneurial skills will promote a positive image of the continuation school.

"People make stereotypes about the program that students aren't learning and that the classes are easy," [Felton Owens] said. "We hope to change the school's image by making it more academically rigorous."

We're talking about Berkeley Alternative High School. I've got some bad news for those folks looking to change those stereotypes: Revamping the school isn't going to do much good when:

The academy will serve about 150 students whose needs are not met by mainstream education, including students involuntarily transferred for severe discipline or attendance problems as well as some seeking an alternative setting for personal or financial reasons, said Felton Owens, the district's director of student services.

Yes, the school is for folks who couldn't handle the rigorous standards of the public education system.

posted by Beetle Aurora Drake 5/03/2006 11:43:00 AM #
Comments (1)

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Comments:

"as well as some seeking an alternative setting for personal or financial reasons"

I hope that was the daily Cal's (mis?) characterization of this guy's words. I mean, what kind of "financial reasons" would lead you from one public school to another?

# posted by  Anonymous : 8:16 PM, May 03, 2006

 

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