Yay chalk!I was wandering down what I believe is Channing and noticed the following intelligent message chalked on the sidewalk:CALSERVECALSERVECALSERVECALSERVEThere was also a list of first names for CalSERVE folks. So I thought I'd take a moment and try to determine who was the target audience for this campaign material:It's not anyone who knows a lot about the ASUC. If they already know about the ASUC and the parties and the elections, then the fact that CALSERVE is written down somewhere isn't going to make much of an impact.It's not anyone who's not going to vote, obviously.So we're looking for people who are going to vote, but don't know a lot about the ASUC. Put yourself in those shoes for the moment. You're walking along, staring at the ground because of the crushing Berkeley atmosphere, and you see CALSERVE written down. You don't really know what CALSERVE means, but then, this wouldn't be the first time you've seen nonsense written down somewhere in Berkeley. You shrug and move on.Time passes. You start to become more and more aware of the elections and the ASUC. You see people tossing around catchy slogans and bragging about their ballot number, while you think to yourself, "Why would they make such a big deal over their ballot number?" You listen to the overblown promises of doing such and such while you can't help but think "Do ASUC senators really have the power and authority to stop student fee increases? And if so, why hasn't anyone thought of this before?"Finally, election half-week comes along, and you go to the computers where you're supposed to vote. But there's a major technical problem, so you'll have to come back later.Okay, this time it works, and as you look at the long list of candidates, you whistle. "Do people really get to know 20 of these senators enough to vote for them?" And then you see "CalSERVE." And you recall, a few weeks ago, when you saw CalSERVE written down on the sidewalk, over and over again. And you know, deep down in your heart, that because of that, there's only one thing to do. Vote CalSERVE.Or... uh... maybe it doesn't work that way. Any other suggestions for target audience? posted by Beetle Aurora Drake 3/26/2005 04:02:00 PM # Comments (0) . . .
